About Us
Aloi is building the infrastructure for Decision Intelligence in knowledge-intensive professional services. Our platform transforms proprietary data into structured intelligence about decisions, risks, reasoning and outcomes, helping professionals apply their organisation's collective experience to complex, high-value work.
Starting with legal services and expanding into investment banking, we're building technology that makes institutional knowledge actionable.
Role Overview
You'll help build a data-informed approach to growth across marketing and commercial activity. By combining performance analysis, market research and customer insight, you'll identify where Aloi can have the greatest impact and turn those insights into practical initiatives.
Working closely with Marketing, Sales and leadership, you'll help us understand what's working, uncover new opportunities and improve how we allocate resources across channels and markets.
What You Will Do
- Analyse marketing and commercial performance to identify opportunities for growth.
- Develop reporting across acquisition, engagement, pipeline and conversion.
- Research target markets, customer segments and buying behaviour.
- Design and run experiments to improve campaign performance and lead generation.
- Identify opportunities to improve the customer journey from initial awareness through to commercial engagement.
- Translate data into clear, actionable recommendations for marketing and commercial teams.
- Work with Sales to understand pipeline quality and the effectiveness of different channels.
- Establish measurement frameworks that support better, more informed decisions.
Who We Think You Are
- Experienced in growth, marketing analytics, commercial insights or a related discipline.
- Analytical and comfortable working with performance data and multiple information sources.
- Able to turn complex findings into clear, actionable recommendations.
- Curious about customer behaviour, market dynamics and what drives commercial outcomes.
- Comfortable designing experiments and learning from results.
- Proactive, collaborative and effective in a growing company.
Experience with B2B marketing, enterprise software, analytics tools or account-based marketing is an advantage.
Why Join Us
You'll help shape Aloi's approach to growth at an important stage in its development. Your work will influence where we focus, how we engage customers and how we build a more effective, insight-led commercial organisation.
